To Speak with One of Our Highly Competent
and Friendly, Elder Planning Specialists 
Please call
(925) 256-0434 or (800) 451-1770.
Your Confidentiality is Assured.

Bruce E Gray - President
brueg@saisllc.com
925.256.0434 x226 or toll free 1.800.451.1770

Bruce Gray is the President and founder of Specialists in Seniors Insurance Services, LLC in Walnut Creek, CA, a division of Specialists in Health Insurance Services, a health insurance firm delivering health care education, services and consulting to the national senior health market. Working closely with seniors since Medicare first became available in 1966, Mr. Gray has a keen appreciation for the challenges facing our “greatest generation”.  Specialists in Senior Insurance Services (SISIS) was formed as a vehicle to address the specific needs of retirees, or those about to retire, regarding their investments after they stop working. In 2000 and 2001 when the technology bubble burst, many seniors lost more than 40% of their savings. This is something they could ill afford. As each of us becomes older, the volatility, risk, tax consequences and yields of investments, that were completely appropriate when we were 40 years old, are now generally inappropriate if we are 65 or older.  SISIS’ focus is to help seniors understand options that are available to them that are 100% safe, liquid, tax-deferred and probate-protected. Our aim is to help our clients achieve their goals and bring them piece of mind so that they can sleep well at night.

In 1966 Mr. Gray started his career in the insurance field, working for Pyramid Life, Beneficial Standard, and Blue Cross of California.  With 17 years experience behind him, in 1983 he founded Gray Insurances Services, which evolved into Specialists in Health Insurance Services, a company that has received numerous awards for its leadership in the industry.

Providing counseling and supplying each client with the right product(s) has been a hallmark of Bruce’s life work. He has also helped shape the insurance industry across various fronts. For six years he served on the advisory staff of the Contra Costa Area Office on Aging, which was the genesis for the California Health Insurance Counseling and Advocacy Program (HICAP).  He has also frequently served as a key speaker for local and statewide organizations, including the Health Underwriters Association, Long Term Care (LTC) Forums, and various Certified Financial Planner (CFP) organizations.

Throughout his career, Mr. Gray has consistently played an active role in making all forms of insurance and investments more understandable, more straightforward and more senior-friendly. As a result of his detailed consumer and product knowledge, he was separately hired by Blue Cross of California and UNUM Life Insurance to help develop products specifically designed for the senior market. He continues to serve as a consultant and advisor to a number of companies and sits on the agent’s advisory boards for Blue Cross, Blue Shield, Nationwide and HealthNet.

Before forming Specialists in Senior Insurance Services, Mr. Gray’s company supported some 7,000 Certified Financial Planners, Certified Public Accountants, Estate Planners, agents and brokers across more than 30 states.