To Speak with One of Our Highly Competent
and Friendly, Elder Planning Specialists 
Please call
(925) 256-0434 or (800) 451-1770.
Your Confidentiality is Assured.

Bruce E Gray - President
brueg@saisllc.com
925.256.0434 x226 or toll free 1.800.451.1770

Bruce E. Gray is President and Founding Principal of Specialists in Seniors Insurance Services, LLC in Walnut Creek, CA, a wholly owned subsidiary of Specialists in Health Insurance Services, a leading health insurance firm delivering health care education, services and consulting to the national health market.  Mr. Gray is an Investment Advisor Representative offering Investment Advisory Services through Brookstone Capital Management LLC, an SEC Registered Investment Advisor that is not affiliated with Specialists in Seniors.  Bruce works with a wide range of securities and insurance products.

Working with seniors since Medicare first became available in 1966, Mr. Gray has a keen appreciation of the challenges facing our “greatest generation”.  Specialists in Seniors primary focus is to address the specific needs of retirees, or those about to retire, and places special emphasis on safety and liquidity, and good returns without risk.  Our aim is to help our clients achieve these goals and allow them to have financial peace of mind.

Bruce started his career in the insurance field in 1966, working for Bankers Life, Pyramid Life, Beneficial Standard and Blue Cross.  He worked in upper management at each of these companies.  In 1982 he founded Gray Insurance Services, which evolved into Specialists in Health Insurance Services, serving thousands of clients.

Bruce’s companies have received numerous awards for production and industry leadership during the last three decades.  Providing counseling and supplying each client with the right product has been the hallmark of Bruce’s life work.  For six years he served on the advisory board of the Contra Costa Area Office on Aging, which was the genesis the California Health Insurance Counseling and Advocacy Program (HICAP). He has also frequently served as a key speaker for local and statewide organizations, including the Health Underwriters Association, Long Term Care (LTC) Forums and various Certified Financial Planner (CFP) organizations.

Throughout his career, Bruce has consistently played an active role in making all forms of insurance and investments more understandable and senior-friendly.  As a result of his detailed consumer and product knowledge, he has served as a consultant to several major financial firms to help develop products specifically designed for the senior market.  He continues to serve as a consultant and advisor to a number of companies, and sits on the agent’s advisory boards of several California insurance companies and Fortune 500 companies.

Bruce and his wife Terri Lynn reside in Discovery Bay, California.